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Surround Professional Item of the Day
Sony, Rolling Stone Magazine to Launch Aggressive SACD Marketing Campaign

New York City (October 22, 2003)--Sony Electronics has teamed with Rolling Stone magazine in an effort to increase public awareness about Super Audio CD (SACD). The SACD promotion, which is supported by Circuit City and Clear Channel Entertainment's Premiere Radio Networks, is set to begin on November 21 to coincide with the publication of Rolling Stone's "Top 500 Albums of All Time," the largest issue of the year.

Each of the 1.3 million copies of the magazine that are printed will have a 6-page gatefold advertisement that will include an actual multichannel SACD with selections from the Top 500 Albums that can be heard in either stereo or 5.1-channel surround sound. Readers will be able to take the disc to any one of the more than 600 Circuit City locations, where there will be an SACD kiosk waiting for them. There, they can hear the sampler in surround sound and enter a contest for a chance to win over 45,000 prizes including SACD-compatible DVD Dream systems and other SACD titles.

The contest will also be promoted on an "RS500 Greatest Songs of All Time" radio show that will be broadcast on more than 200 Premiere Radio Stations across the country.

Sony Electronics
www.sony.com